Potbelly Corporation 2019 Annual Report on Form 10-K
This is the annual report for Potbelly Corporation for the fiscal year ended December 29, 2019. It includes sections on business, risk factors, financial data, and corporate governance. The report provides a comprehensive overview of the company's performance and strategy.
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Filling out this form is essential for SEC compliance and provides crucial information about the company's operations and financial status. Start by reviewing each section of the form carefully. Follow the detailed instructions provided in each section to ensure accurate and complete information.

How to fill out the Potbelly Corporation 2019 Annual Report on Form 10-K?
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Review the form and instructions carefully.
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Who needs the Potbelly Corporation 2019 Annual Report on Form 10-K?
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Publicly traded companies must file this form to comply with SEC regulations.
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Investors use this form to assess the financial health and performance of the company.
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Financial analysts review this form to provide insights and recommendations.
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Auditors require this form for financial audits and compliance checks.
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Company executives use this form to communicate financial results to stakeholders.
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What are the instructions for submitting this form?
To submit this form, you can use the SEC's EDGAR system for electronic submission. Alternatively, you can mail the completed form to the SEC at: Securities and Exchange Commission, 100 F Street, NE, Washington, DC 20549. For further assistance, you can contact the SEC by phone at (202) 551-8099 or by email at publicinfo@sec.gov. Timely submission is critical to avoid penalties or non-compliance issues.
What are the important dates for this form in 2024 and 2025?
Important dates for this form in 2024 and 2025 include the fiscal year-end (December 28, 2024, and December 27, 2025) and the due date for submission (typically 60 days after the fiscal year-end).

What is the purpose of this form?
The purpose of Form 10-K is to provide a comprehensive overview of the financial condition and overall performance of publicly traded companies. It is an essential document for investors, financial analysts, and regulators as it contains audited financial statements, management's discussion and analysis, and details about the company's operations and governance. The form helps stakeholders make informed decisions and ensures transparency and accountability in corporate reporting.

Tell me about this form and its components and fields line-by-line.

- 1. Cover Page: Includes key details such as company name, filing date, and report type.
- 2. Table of Contents: Lists all the sections and their corresponding page numbers.
- 3. Business: Provides an overview of the company's operations, products, and markets.
- 4. Risk Factors: Outlines the potential risks and uncertainties faced by the company.
- 5. Properties: Details the physical properties owned or leased by the company.
- 6. Legal Proceedings: Describes any legal actions or proceedings involving the company.
- 7. Market for Registrant's Common Equity: Discusses the market for the company's stock and related stockholder matters.
- 8. Financial Data: Presents selected financial information for the fiscal year.
- 9. Management's Discussion and Analysis: Provides management's perspective on the company's financial performance.
- 10. Financial Statements: Includes the company's audited financial statements and supplementary data.
- 11. Executive Officers and Corporate Governance: Lists the company's executive officers and discusses corporate governance.
- 12. Executive Compensation: Details the compensation of the company's executive officers.
- 13. Security Ownership: Provides information on the ownership of the company's securities.
- 14. Certain Relationships: Discloses relationships and transactions with related parties.
- 15. Principal Accountant Fees: Lists the fees paid to the company's principal accountants.
- 16. Signatures: Includes the signatures of the company's officers and directors.
What happens if I fail to submit this form?
Failure to submit this form can result in serious consequences for the company.
- Regulatory Action: The SEC may take enforcement actions for non-compliance.
- Loss of Investor Confidence: Investors may lose confidence in the company, affecting stock prices.
- Legal Penalties: The company may face legal penalties and fines for failing to comply.
How do I know when to use this form?

- 1. Annual Reporting: To comply with SEC requirements for annual financial disclosure.
- 2. Investor Communication: To inform investors about the company's financial performance.
- 3. Regulatory Compliance: To adhere to federal securities laws and regulations.
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